We built businesses that don’t require us to discount before anyone asks, perform our way through sales calls, or apologize for the price of good work.
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Vivianne Castillo (she/her)

Vivianne Castillo helps values-led entrepreneurs build businesses that pay well, feel good, and protect their peace (without burning out or selling their souls).

Vivianne founded and led HmntyCntrd, a FastCo award-winning consultancy working with clients like Google, Patagonia, Capital One, Grammarly, Workday, and more. She's designed learning and development strategies for 700+ person design organizations, facilitated cross-functional alignment with C-suite executives, and generated over seven figures in revenue across her businesses — including one year where her team took a mandatory four months off and still beat revenue goals by 20%.

With 12+ years of psychology and research experience, Vivianne's thoughtwork has been mentioned in Slate, Fortune, Huffington Post, Fast Company, and ELLE Magazine, and she was an invited speaker at Fortune's Most Powerful Women Next Gen Summit. She brings a holistic, deeply human approach to business building that refuses to repeat capitalism bro blueprints or exploitative tactics.

After leaving Salesforce in 2021 (a departure written about by Business Insider and Fast Company) to build HmntyCntrd, Vivianne now coaches and consults values-led, high-capacity entrepreneurs through Choose Courage Inc., helping aspiring and established founders who refuse to betray their ethics, identity, or humanity for the sake of growth.

Vivianne works directly with entrepreneurs through  through 1:1 coaching & consulting and her group coaching experience, The Lab: From Corporate to Entrepreneurship, a 3-month program for professionals ready to build profitable, sustainable businesses that honor who they actually are.

A die-hard Chicagoan, Vivianne lives in Mexico with her three-year-old bilingual Doberman pup name Moose. Connect with Vivianne through her weekly newsletter and on LinkedIn, Spotify, and Apple Podcasts.

Dan Mall (he/him)

Dan Mall helps designers make more money and get their flowers. His mission is to create opportunities for creative people who wouldn’t have them otherwise.

Dan has built and run seven different businesses, including SuperFriendly, a 7-figure design system consultancy acquired after working with world-class clients like Nike, Disney, Pfizer, The New York Times, United Airlines, Google, Apple, and more. Beyond building businesses, Dan has written three books, created courses, spoken on hundreds of podcasts and conferences, and taught tens of thousands of designers worldwide. Known for his no-nonsense, mentor-like style, Dan challenges everyone he works with to perform at their best, helping them build businesses that finally fund the lives they want.

👉 Design agency owners who want to learn directly from Dan can join Quest, his coaching program for agency owners ready to niche down, raise prices, and build a design business that runs on purpose.

Dan is married to his wife Emily, who he met when they were both 10-years old in fifth grade. Together, they have two daughters Sidda and Charlie. They live just outside of Philadelphia with their two dogs Max and Tilly.

Connect with Dan through his weekly newsletter and on LinkedIn, Twitter, YouTube, and Instagram.

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Patrice Perkins, Esq. (she/her)

Patrice Perkins help visionary creatives protect their genius, own their work, and turn their intellectual property into profitable assets without exploitation or loss of control.

Patrice Perkins is an art, new media, and entertainment attorney who helps visionary creatives protect their genius, retain ownership of their work, and turn their intellectual property into profitable assets.

With more than 14 years of experience, she provides strategic legal counsel to artists, authors, cultural leaders, and thought leaders through her firm, Creative Genius Law. Her clients include Amanda Williams, Tonika Lewis Johnson, Luvvie Ajayi Jones, Dr. Yaba Blay, Jeanne Sparrow, Dr. Joy Bradford, Nedra Tawwab, and the tap dance collective M.A.D.D. Rhythms.

Patrice advises clients on intellectual property protection, art transactions, publishing, podcasting, brand collaborations, and licensing, with a vision of helping independent creatives generate $1M or more from their work. She has been featured in Forbes, Fortune, Bloomberg, and WBEZ and was named a “Legal Rebel” by the American Bar Association for her innovative approach to law.

Connect with Patrice on LinkedIn or thru her website.

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Why This Experience Is Different (and Works)💙

Most pricing advice motivates you. We equip you.

Most sales trainings teach scripts. We build your number.

Most events send you home inspired. We send you home with your pricing built, your contracts understood, and your language ready.

That’s the power of attending ENOUGH GUESSING:

You leave with clarity, community, and a concrete plan (not just a notebook full of ideas you'll never execute).

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