Day 1: The Numbers

Thursday January 21st

Time Zone: PST

This is the day you stop guessing what to charge. Pricing frameworks, packaging models, and the internal work of naming a number that reflects what you actually deliver, so you can walk into any conversation clear on what you're worth and why.

9:00am - 9:15am | Welcome & Context Setting

9:15am - 10:00am | A Talk with Dan Mall: Let’s Talk About Money (35 min + 10 min Q&A)

10:00am - 11:00am | Fireside + Live Q&A with Patrice Perkins, Esq.: Everything You’re Afraid to Ask a Lawyer About Pricing and Getting Paid

11:00am - 11:15am | Break (15 min) Step away, grab coffee, stretch, process

11:15am - 12:00pm | A Talk with Vivianne Why Your Nervous System Undercharges (And How to Retrain It) (35 min + 10 min Q&A)

12:00pm - 1:00pm | Break for Lunch

1:00pm - 2:30pm | Workshops (Pick one from two workshop options)

2:30pm - 3:00pm | Day 1 Closing

3:00pm | Day 1 Ends

Day 2: The Conversations

Friday January 22nd

Time Zone: PST

This is the day you learn to hold that number when it counts. Sales mechanics, objection handling, and the language and legal structures that protect your pricing when a client pushes back, hesitates, or asks you to justify yourself.

9:00am - 9:10am | Welcome & Context Setting

9:10am - 9:55am | A Talk with Vivianne: Your Sales Calls Are Building Your Business (With or Without You) (35 min + 10 min Q&A)

9:55am - 10:00am | Break (5 min) Step away, grab coffee, stretch

10:00am - 11:30am | Workshops (Pick one from two workshop options)

11:30am - 12:45pm | Break for Lunch

12:45pm - 1:00pm | Sponsor Slot or Demo

1:00pm - 2:30pm | Discussion and Panel: The Questions You’re Afraid to Ask About Money with Dan, Patrice, and Vivianne tackling your pre-submitted and live questions. Note: no corporate speak, no toxic positivity, and the real answers about pricing, finding leads, managing the stress of pricing and sales, contracts, selling profitable offers and more.

2:30pm - 3:00pm | Day 2 Closing

3:00pm | Day 2 Ends

Why This Experience is Different (and Works)💙

Most pricing advice motivates you. We equip you.

Most sales trainings teach scripts. We build your number.

Most events send you home inspired. We send you home with your pricing built, your contracts understood, and your language ready.

That’s the power of attending ENOUGH GUESSING:

You leave with clarity, community, and a concrete plan (not just a notebook full of ideas you'll never execute).

Say Less, Sign Me Up!