Our goal is simple:
To help you understand how to price your work (and sell it without feeling gross).
Enough Guessing: Pricing & Sales Edition is a 2 day experience where entrepreneurs (e.g. consultants, coaches, design agency owners, & creatives) and soon-to-be entrepreneurs get the frameworks, contracts, and language they need to price and sell so that their business pays well, feels good, and protects their peace.
When: Thursday January 21st - Friday January 22nd (PST)
- Thursday January 21st | 9am - 3pm
- Friday January 22nd | 9am - 3pm
Where: Online (with replay access, blueprints and more)
With: entrepreneurs who've created 7-figure and 6-figure businesses, a business attorney to ensure your legally sound, and a community of people who believe you shouldn’t have to guess your way through the money part creating a business that's profitable, feels good, and doesn't cost you your peace.
Hosted By: Vivianne Castillo from Choose Courage Inc.
Real People. Real Rooms. Real Results.
What Past Attendees of Our Events Say
Here's what you'll experience at Enough Guessing:
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Access to the expert team most entrepreneurs can’t afford.
You’ll hear directly from entrepreneurs who built profitable businesses after corporate, and a business attorney so your pricing is built on real frameworks.
A number you can actually stand behind.
So you can stop rounding down before anyone asks, stop over-explaining your price, and walk into any client conversation clear on what you’re worth and why.
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A pricing model you can use the following Monday.
You’ll leave with your pricing structured, packaged, and priced without following a capitalism bro’s blueprint or betraying who you are in the process.
The confidence to hold the number when it counts.
Through the pushback, the silence, and the “can you do it for less” without shrinking, apologizing, or abandoning yourself mid-conversation.
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Permission to charge well without guilt.
From people who’ve done it and will remind you that charging what your work’s worth isn’t a betrayal of your values. Underpricing yourself might be. Your business deserves to pay you, not just employ you.
The ability to spot which money narratives are keeping you underpaid.
“The market won’t pay that,” “I need more experience first,” “I should be grateful for any client”... and how to reject them without guilt.
This Isn't Your Typical Pricing & Sales Event
| Scroll left to right | Enough Guessing | Typical Pricing & Sales Trainings |
|---|---|---|
| Why We Exist |
✔ To help you charge what your work’s worth without selling yourself out.
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✖ To help you squeeze more out of every lead (whatever it costs you).
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| Focus |
✔ Skills, ethical blueprints, and language you’ll actually use
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✖ Sales bro tactics, high-pressure and manipulation methods
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| Depth of Experience |
✔ 3 speakers. Workshops where you build personalized solutions, live Q&A, and a panel built around your questions. No fluff. Real blueprints.
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✖ 15+ talking heads reciting the same funnel playbook. A mile wide and an inch deep.
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| Who’s on Stage |
✔ Entrepreneurs who left corporate and built profitable businesses, a business attorney, and people who can share real stories and case studies.
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✖ Gurus who got rich selling courses about getting rich.
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| Approach to Pricing |
✔ One accessible, transparent price: $149. Period.
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✖ Tiered pricing, scarcity tactics and “doors are closing” theater.
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| Accessibility |
✔ Priced for reach, not revenue.
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✖ Priced for profit margins.
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| Profit with Purpose |
✔ 20% of profits donated to non-profits to support others in need. People > Profit.
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✖ 0% give-back. Maximize margins.
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| What You Leave With |
✔ Clarity on how to price and sell within your business, legal wisdom to protect it, and the language to sell with confidence.
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✖ Some notes you won't look at again, a notebook of scripts that sound nothing like you, and a lingering ache for more.
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| The Energy |
✔ Designed for people who want to make good money without becoming someone they don’t recognize.
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✖ Hustle harder, close faster, always be selling.
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Join Enough Guessing: Pricing & Sales Edition
Thurs January 21st - Fri January 22nd
Where frameworks, contracts, and courage converge so that you charge what your work’s worth, sell it without selling yourself out, and build a business that actually pays you.
If this is resonating, keep reading👀
Meet Your Guides
No gurus, no hype reels. Just people who charge well for a living and will spend two days helping you do the same.
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Vivianne Castillo
Founder of Choose Courage Inc. & HmntyCntrd
I help values-led entrepreneurs build businesses that pay well, feel good, and protect their peace without selling their soul or using sales bro tactics.
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Dan Mall
Founder of Make More Money
I help 6-figure design agency owners build 7-figure businesses and get their flowers along the way.
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Patrice Perkins, Esq.
Business Attorney
I help visionary creatives protect their genius, own their work, and turn their intellectual property into profitable assets without exploitation or loss of control.
Who Will Get the Most Out of This
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Who this isn’t for ❌
❌ You’re in active financial crisis (about to be evicted, health emergency, etc.) and need income stability right now more than pricing strategy.
❌ You want someone to just hand you your number. Nobody can price your work for you (we'll teach you how to build it, defend it, and believe it).
❌ You think the problem is out there (cheap clients, a bad market, “nobody pays for this”) and aren’t willing to look at your own pricing, packaging, or discount reflex.
❌ You want scripts to pressure people into buying things they don’t need. That’s the exact industry we built this event against.
❌ You’re waiting until you feel “ready” to charge more and think this experience will make the fear disappear (spoiler: you build the number anyway, and the fear shrinks after).
❌ You want to “think about your pricing” for another 6-18 months while quoting numbers that quietly make you resent your own clients.
❌ You’re looking for the magic number that nobody will ever push back on instead of learning to hold a real one when they do.
❌ You’d rather stay underpaid than risk a client saying no and you’re not ready to question that trade yet.
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Who this is for ✅
✅ You’re done consuming free pricing content and ready to actually build your number with frameworks, feedback, and support.
✅ You’re willing to invest in yourself even when it’s scary, because one properly priced project pays this ticket back many times over.
✅ You haven’t launched yet and you’re smart enough to build your pricing BEFORE you need it, so your first quote isn’t a guess made under pressure
✅ You’ve launched, you're already selling, and you’ve got proof your work delivers ... and it’s time your pricing caught up with your results and what your work actually delivers.
✅ You’re ready to have uncomfortable conversations because charging what your work’s worth matters more than being the easy, cheap yes.
✅ You’re not trying to squeeze your clients AND you want to stop squeezing yourself. Fair pricing, honestly sold, protects both sides.
✅ You know you need structure, language, and legal scaffolding and you’re ready to build all three.
✅ You’re done asking “what’s the market rate?” and ready to ask the real questions: “How do I package my offer around what I actually deliver?” “How do I respond to ‘can you do it for less’?” or “When do I walk away from a deal that’s wrong?”
Raw Reviews. Real Experiences.
What Past Attendees of Our Events Say
What to Expect
This 2 day experience gives you the pricing frameworks, contract scaffolding, and sales conversation skills you need to stop guessing what to charge and start building a business that actually pays you ... without following a capitalism bro’s blueprint.
If you're curious, keep reading (and notice if you experience goosebumps, fist pumps, and audible heck yeah's as you read)!
Day 1: The Numbers
Thursday, January 21st
This day is focused on building your actual number, with Dan Mall on the reasons why you're not making more money, a fireside with a business attorney on the legal scaffolding your pricing rests on, Vivianne on how to overcome the havoc pricing can have on our nervous systems, and workshops where you build your pricing instead of taking notes about it.
The Old Way: Check what others charge, pick something in the middle, and round it down just in case. Only to hope nobody questions it and then quietly resent it for a year.
The Enough Guessing Way: Build your number from what your work actually delivers, put contract language around it, and walk out with a pricing model you can defend (because you built it, not guessed it).
Agenda
Talks + Fireside Chat + Workshops
Day 2: The Conversations
Friday, January 22nd
This day is focused on holding your number when it counts, with Vivianne on how your sales calls are building your business (with or without you), workshops where you practice handling objections with clarity and care and how to price confidently, and a panel where Dan, Patrice, and Vivianne unpack real pricing experiences and sales conversations.
The Old Way: Say the number fast, fill the silence, and over-explain. Offer the discount before they ask or end up leaving the call wondering what you just agreed to.
The Enough Guessing Way: Say your number like a fact. Let the silence sit. Answer “can you do it for less” without abandoning yourself... and know when walking away is the right answer.
Agenda
Talk + Workshops + Panel/Live Q&A
💙 Our Giving Pledge
We believe money should move toward care, not just accumulate. That’s true in how you price your work, and it’s true in how we run this event💙
That’s why 20% of every purchase goes directly to the children our organization sponsors at Hogares Providencia de Querétaro, a long-standing group home in Mexico protecting and developing the potential of children affected by violence and neglect.
Join us and be part of something bigger than yourself 🫶🏾
Why This Experience is Different (and Works)💙
Most pricing advice motivates you. We equip you.
Most sales trainings teach scripts. We build your number.
Most events send you home inspired. We send you home with your pricing built, your contracts understood, and your language ready.
That’s the power of attending ENOUGH GUESSING:
You leave with numbers you can say out loud and the skills to defend it (not just a notebook full of ideas you'll never execute).
Your Investment: $149
Find the most frequently asked questions below :) If you don’t find an answer for a question you have, please email us at hello@choosecourageinc.com and we’ll get back to you!
Quick Recap: What You Get
Day 1 & Day 2: The Talks and Workshops
Three talks on pricing and selling from Dan Mall and Vivianne: the frameworks, the nervous system, and the sales calls that build your business
A fireside chat and live Q&A with a business attorney on the contracts your pricing rests on
Two intensive 1.5hr workshops (one each day) to support your path
Direct access to your workshop leader
A room full of people who get it what you're sorting thru and are bringing good, hopeful energy
Day 2 Closing: Unfiltered Panel and Q&A
An honest panel with Dan, Vivianne, and Patrice, unpacking real pricing conversations and sharing real stories that you can grow from